Founded in 1980, Attraction is an integrated manufacturer and a leader in manufacturing and decorating casual apparel designed for the promotional and resort/souvenir markets across Canada and the United States.

Designed in Lac-Drolet, Quebec (Canada), our clothing and graphic creations are the result of years of expertise supported by current trends.


The second-generation owner couple is focused on daily improvement for their team’s and customers’ satisfaction while generating growth through investments in new technologies, automation and continuing education.

With its exclusive brands, one-stop-shop concept, environmental perspective and innovative approach to growth, Attraction clearly shows its vitality day in, day out.


customer-driven, proud, committed to community development, loyal to its values and lifted by its culture of experience while always putting its team’s contributions at the core of its success.

Photo credit (landscape): Annie Babin